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牌匾的作用

發布時間:2020-07-23    點擊數:1040

牌匾不僅是指示標志,而且是文化的標志,甚至是文化身份的標志。它廣泛應用于宮殿、牌坊、寺廟、中國古建筑、中式裝飾的顯赫位置,向人們傳達皇權、文化、人物、信仰、商業等信息。

牌匾主要多用于商業領域,是我國一種獨特的傳播商業信息的廣告形式,它通過巧取文學作品、憑借商聯文采、援引成語典故、附麗神話傳說、名人題字,利用趨吉心理、采摘宗教詞語、表達報恩情感、顯示店家誠信等方式。負載著厚重的民族商業思想,折射出傳統的文化色彩。

隨著社會和經濟的發展.探討牌匾的傳統文化,批判繼承民族廣告文化遺產,不但有助于中國商業文化寶藏的挖掘整理和牌匾廣告歷史的研究,而且對于現代廣告的發展和創新也有著十分重要的借鑒、啟迪和促進作用。


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